Privacy Policy
Last updated: February 19, 2026
1. Introduction
Capsule Media Group ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
2. Information We Collect
We may collect the following types of information:
Personal Information You Provide
- Full name
- Email address
- Cell phone number
- Company name
- Any other information you voluntarily provide through our contact form
Automatically Collected Information
- IP address
- Browser type and version
- Operating system
- Referring URLs
- Pages visited and time spent on our site
- Device identifiers
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide requested services
- Send you text messages (SMS) if you have opted in, including appointment reminders, service updates, and promotional offers
- Improve our website and services
- Communicate with you about our services, updates, and promotions
- Comply with legal obligations
4. SMS/Text Messaging Privacy
This section specifically addresses how we collect, use, store, and protect your information in connection with our SMS/text messaging program ("SMS Program"). This section supplements the general privacy practices described elsewhere in this policy.
4.1 Data Collected for SMS Program
When you opt in to our SMS Program, we collect and store the following information:
- Your mobile phone number
- Date and time of your opt-in consent
- The method by which you opted in (e.g., website form submission)
- The specific consent language you agreed to at the time of opt-in
- IP address and device information at the time of opt-in (for consent verification purposes)
- Records of all messages sent to and received from your phone number (including STOP and HELP requests)
- Date and time of any opt-out request
4.2 How We Use SMS Data
The information collected in connection with our SMS Program is used exclusively for the following purposes:
- To send you the text messages you have consented to receive, including appointment reminders, service updates, promotional offers, and other business-related communications
- To process and honor opt-out (STOP) and help (HELP) requests
- To maintain legally required records of consent and opt-out history
- To comply with applicable laws, regulations, and legal processes, including the Telephone Consumer Protection Act (TCPA) and Federal Communications Commission (FCC) regulations
- To resolve disputes and enforce our Terms & Conditions
4.3 No Selling or Sharing of SMS Opt-In Data
We do not sell, rent, lease, trade, or otherwise share or disclose your mobile phone number, SMS opt-in consent, or any data collected through our SMS Program with any third parties or affiliates for their own marketing, advertising, or promotional purposes. This prohibition is absolute and has no exceptions.
The only circumstances under which your SMS-related data may be disclosed to a third party are:
- SMS Service Provider: We share your phone number with our SMS platform/service provider solely and exclusively for the purpose of sending and receiving text messages on our behalf. Our SMS service provider is contractually bound to use your data only for message delivery and is prohibited from using it for any other purpose.
- Legal Compliance: If required by law, subpoena, court order, or other legal process, we may disclose SMS data to the extent required. We will attempt to provide you with notice before disclosure, unless prohibited by law.
4.4 SMS Consent Record Retention
We retain records of your SMS opt-in consent for a minimum of five (5) years from the date of consent, or for the duration of your participation in the SMS Program plus five (5) years, whichever is longer. This includes:
- The phone number that consented
- The timestamp of consent
- The consent language displayed and agreed to
- The source URL and method of opt-in
- IP address at the time of consent
These records are maintained to comply with TCPA requirements and to defend against potential claims. They may be stored securely in encrypted databases maintained by us or our SMS service provider.
4.5 What Happens When You Opt Out
When you opt out of the SMS Program by replying STOP (or CANCEL, UNSUBSCRIBE, QUIT, or END), or by contacting us directly:
- You will receive a single confirmation message acknowledging your opt-out.
- No further text messages will be sent to your phone number unless you explicitly re-subscribe.
- Your phone number will be added to our internal suppression/do-not-contact list to ensure no future messages are sent.
- We will retain a record of your opt-out request (including the phone number, date, and method of opt-out) for compliance purposes. This record is necessary to honor your opt-out preference and to demonstrate compliance with applicable law.
- Opting out of SMS does not delete your other personal information collected through our website (such as name, email, or company). To request deletion of all personal information, see Section 8 (Your Rights) below.
4.6 SMS Data Security
We implement the following safeguards to protect your SMS-related data:
- Opt-in consent records are stored in encrypted databases with access restricted to authorized personnel only.
- Phone numbers are transmitted securely between our systems and our SMS service provider using industry-standard encryption (TLS/SSL).
- Access to SMS data is limited to employees and contractors who require it to administer the SMS Program.
- Our SMS service provider maintains SOC 2 compliance or equivalent security certifications.
4.7 Your Rights Regarding SMS Data
In addition to the general rights described in Section 8 of this Privacy Policy, you have the following rights specific to the SMS Program:
- Right to Opt Out: You may stop receiving text messages at any time by replying STOP to any message, or by contacting us at sms@capsulemediagroup.com.
- Right to Request Information: You may contact us to request information about what SMS-related data we hold about you, including your consent record and message history.
- Right to Revoke Consent: You may revoke your SMS consent at any time. Revocation is prospective only and does not affect the legality of messages sent prior to revocation.
- Right to File a Complaint: If you believe your rights under the TCPA have been violated, you have the right to file a complaint with the Federal Communications Commission (FCC) or pursue legal action.
4.8 TCPA & Regulatory Compliance
Capsule Media Group operates its SMS Program in compliance with:
- The Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227
- Federal Communications Commission (FCC) rules and regulations
- The CAN-SPAM Act, where applicable to electronic messages
- Cellular Telecommunications Industry Association (CTIA) guidelines and best practices for messaging programs
- All applicable state laws governing text message marketing and automated communications
4.9 Cross-Reference
For complete terms governing the SMS Program, including message frequency, carrier information, costs, opt-out procedures, dispute resolution, and E-SIGN disclosure, please review Section 5 of our Terms & Conditions.
5. Data Sharing & Disclosure
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in operating our website and services, subject to confidentiality agreements.
- Legal Requirements: When required by law, regulation, or legal process.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
- Protection of Rights: To protect the rights, property, or safety of Capsule Media Group, our users, or the public.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. If you opt out of SMS messaging, we will retain a record of your opt-out to honor your preference.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Withdraw consent at any time
To exercise any of these rights, please contact us using the information below.
9. Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to improve your experience. You can control cookie settings through your browser preferences.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
11. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Capsule Media Group
Email: privacy@capsulemediagroup.com